ABOUT SPECIAL PROJECTS X
Special Projects X is Elizabeth Ortiz's project-based operations and digital practice. I work across systems, AI, marketing, websites, operations, research, content, and execution because the projects businesses struggle to finish rarely stay inside one specialty.
THE PERSON BEHIND SPX
Projects are scoped around what needs to be accomplished, not around forcing the work into a job title. I can move between research, planning, production, systems, review, and delivery without making the client manage a chain of specialists.
FOUNDER • OPERATIONS + DIGITAL PARTNER
I work across operations, marketing, email, websites, AI, automation, content, systems, research, review, and project execution. My strength is seeing how the pieces connect, catching details other people miss, and turning vague business needs into finished work.
HOW I THINK
A contractor can complete a task exactly as written. SPX is more useful when the work is messy: when the real problem has to be diagnosed, the right tool has to be learned, the missing pieces have to be created, or the project needs someone to challenge what is not working.
I look at the finished result as a customer, operator, marketer, and reviewer — not just as the person who built it.
If the project requires a tool, workflow, format, or skill I have not used before, the answer is usually to learn it, test it, and solve the problem.
AI speeds up research, production, analysis, and repetitive work. Human review, context, taste, and quality control are what make the output useful.
I learn patterns. When I see a recurring need, a gap, or a better way to structure the work, I bring it forward instead of waiting for it to become another emergency.
WORK WITH SPX
Tell me what is sitting on your desk. I'll help turn it into a workable scope and figure out what it actually takes to get it done.
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